A/B Testing
(การทดสอบ A/B)
Definition
A/B Testing (การทดสอบ A/B) Hard Skill
A/B Testing is a method of comparing two versions of a webpage or app to determine which one performs better by analyzing user responses and behavior.
Expertise Level
Level 1
Basic
1. Understands the basic concept of A/B testing.
2. Can set up simple A/B tests with two variants.
3. Knows basic metrics to evaluate test results.
Level 2
Intermediate
1. Designs A/B tests with multiple variants and segments.
2. Analyzes test data to derive meaningful insights.
3. Uses statistical significance to validate results.
Level 3
Advanced
1. Implements complex A/B testing frameworks across platforms.
2. Interprets advanced statistical results for strategic decisions.
3. Optimizes testing processes to maximize performance and ROI.
