Adobe Analytics
(แอดโบ อนาไลติกส์)
Definition
Adobe Analytics (แอดโบ อนาไลติกส์) Tool
Adobe Analytics is a powerful web analytics tool that helps businesses collect, analyze, and interpret data from digital channels to optimize customer experiences and marketing strategies.
Expertise Level
Level 1
Basic
1. Understands the basic interface and navigation of Adobe Analytics.
2. Can generate and interpret standard reports.
3. Familiar with key metrics and dimensions used in reports.
Level 2
Intermediate
1. Able to create customized reports and dashboards.
2. Uses segmentation to analyze specific user groups.
3. Understands event tracking and conversion metrics.
Level 3
Advanced
1. Implements advanced analysis such as cohort analysis and attribution modeling.
2. Integrates Adobe Analytics with other marketing tools and platforms.
3. Optimizes data collection via custom variables and scripting for detailed insights.
