Advertising Campaigns
(แคมเปญโฆษณา)
Definition
Advertising Campaigns (แคมเปญโฆษณา) Hard Skill
The ability to plan, design, and execute strategic advertising efforts to promote products or services effectively.
Expertise Level
Level 1
Basic
1. Understands the basic components of an advertising campaign.
2. Can assist in the creation of simple ads following guidelines.
3. Recognizes common advertising channels and tools.
Level 2
Intermediate
1. Can plan and manage advertising campaigns targeting specific audiences.
2. Develops creative content aligned with marketing goals.
3. Monitors campaign performance and suggests optimizations.
Level 3
Advanced
1. Designs comprehensive, multi-channel advertising campaigns integrating brand strategy.
2. Leads cross-functional teams to deliver impactful campaigns.
3. Analyzes complex market data to forecast campaign effectiveness and ROI.
Ministry of Higher Education
Science, Research and Innovation
Call Center 1313
328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.
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