Assortment Development
(การพัฒนาสินค้าในกลุ่ม)
Definition
Assortment Development (การพัฒนาสินค้าในกลุ่ม) Hard Skill
Assortment Development is the strategic process of selecting and organizing a range of products to meet customer needs, optimize sales, and align with business objectives.
Expertise Level
Level 1
Basic
1. Understands basic concepts of product assortment.
2. Can support data collection about customer preferences and product performance.
3. Assists in organizing products under simple guidelines.
Level 2
Intermediate
1. Can analyze sales data to adjust product assortment mix.
2. Develops assortment plans that align with target customer segments.
3. Balances variety and depth of products to optimize inventory and sales.
Level 3
Advanced
1. Leads strategic assortment development aligned with market trends and company goals.
2. Utilizes advanced analytics to forecast demand and optimize product mix.
3. Collaborates cross-functionally to implement assortment strategies that maximize profitability.
