B2B Marketing
(การตลาดธุรกิจกับธุรกิจ (B2B Marketing))
Definition
B2B Marketing (การตลาดธุรกิจกับธุรกิจ (B2B Marketing)) Hard Skill
B2B Marketing involves strategies and tactics aimed at selling products or services from one business to another, focusing on building long-term relationships and addressing complex decision-making processes.
Expertise Level
Level 1
Basic
1. Understands the fundamentals of B2B marketing concepts.
2. Can identify key differences between B2B and B2C marketing.
3. Familiar with basic B2B sales and marketing terminology.
Level 2
Intermediate
1. Can develop and execute B2B marketing campaigns targeting specific industries.
2. Understands customer journey and decision-making processes in B2B contexts.
3. Utilizes digital channels and content marketing specific to B2B audiences.
Level 3
Advanced
1. Leads the design of integrated B2B marketing strategies aligning with business objectives.
2. Analyzes complex market data to optimize customer acquisition and retention.
3. Builds and nurtures strategic relationships with key business clients and partners.
