B2B Marketing Strategy
(กลยุทธ์การตลาดแบบธุรกิจกับธุรกิจ (B2B))
Definition
B2B Marketing Strategy (กลยุทธ์การตลาดแบบธุรกิจกับธุรกิจ (B2B)) Hard Skill
The approach and planning involved in promoting products or services from one business to another, focusing on building relationships, understanding client needs, and delivering value through targeted marketing activities.
Expertise Level
Level 1
Basic
1. Understands the fundamentals of B2B marketing concepts and terminology.
2. Can identify target business audiences and basic customer needs.
3. Familiar with common marketing channels used in B2B contexts.
Level 2
Intermediate
1. Develops targeted B2B marketing campaigns based on customer segmentation.
2. Analyzes competitor strategies and market trends to inform planning.
3. Utilizes lead generation and nurturing techniques effectively.
Level 3
Advanced
1. Designs comprehensive B2B marketing strategies aligned with overall business goals.
2. Leverages data analytics and market insights for continuous strategy optimization.
3. Leads multi-channel campaigns and builds strong, long-term client relationships.
