Behavioral Targeting
(การกำหนดเป้าหมายพฤติกรรม)
Definition
Behavioral Targeting (การกำหนดเป้าหมายพฤติกรรม) Hard Skill
Behavioral targeting is a marketing technique that uses data on users' online behavior to deliver personalized advertisements and content that match their interests and preferences.
Expertise Level
Level 1
Basic
1. Understands the concept of behavioral targeting and its purpose.
2. Can identify basic user behaviors relevant for targeting.
3. Familiar with common digital platforms that use behavioral targeting.
Level 2
Intermediate
1. Can analyze user data to create targeted audience segments.
2. Applies behavioral targeting techniques in digital marketing campaigns.
3. Uses tools and platforms to track and measure targeting effectiveness.
Level 3
Advanced
1. Designs and optimizes complex behavioral targeting strategies for maximum ROI.
2. Integrates cross-channel behavioral data to enhance targeting accuracy.
3. Evaluates privacy and ethical considerations while implementing targeting techniques.
