Brand Awareness
(การรับรู้แบรนด์)
Definition
Brand Awareness (การรับรู้แบรนด์) Soft Skill
The extent to which consumers recognize and recall a brand, reflecting its visibility and presence in the market.
Expertise Level
Level 1
Basic
1. Understands the concept of brand recognition and recall.
2. Can identify the brand’s key elements such as logo and tagline.
3. Aware of the target audience for the brand.
Level 2
Intermediate
1. Able to analyze brand visibility and presence in the market.
2. Participates in campaigns to improve brand recognition.
3. Can assess competitors’ brand awareness and position.
Level 3
Advanced
1. Develops strategic plans to enhance overall brand awareness.
2. Leverages market research to track and improve brand perception.
3. Drives initiatives that significantly increase brand loyalty and recognition.
