Brand Development
(การพัฒนาแบรนด์)
Definition
Brand Development (การพัฒนาแบรนด์) Hard Skill
Brand development is the process of creating and strengthening a brand identity through strategic marketing, design, and communication to build customer recognition and loyalty.
Expertise Level
Level 1
Basic
1. Understands basic concepts of brand identity and purpose.
2. Can assist in executing simple brand-related tasks.
3. Recognizes the importance of consistent brand messaging.
Level 2
Intermediate
1. Can contribute to developing brand strategies and positioning.
2. Able to coordinate brand campaigns and ensure consistency across channels.
3. Analyzes competitor brands to identify opportunities and threats.
Level 3
Advanced
1. Leads comprehensive brand development projects and strategy formulation.
2. Develops innovative branding initiatives that differentiate and grow the brand.
3. Evaluates brand performance metrics to optimize long-term brand equity.
