Brand Identity
(อัตลักษณ์แบรนด์)
Definition
Brand Identity (อัตลักษณ์แบรนด์) Hard Skill
Brand identity refers to the visible elements and characteristics of a brand, such as design, logo, color scheme, and messaging, that distinguish it from competitors and create a lasting impression.
Expertise Level
Level 1
Basic
1. Understands the fundamental components of brand identity such as logos and colors.
2. Can recognize and describe basic brand elements.
3. Follows established brand guidelines when creating simple materials.
Level 2
Intermediate
1. Can develop cohesive brand identity elements that align with brand values.
2. Able to adapt brand elements consistently across multiple platforms.
3. Understands the impact of visual and verbal brand messaging.
Level 3
Advanced
1. Leads strategic development of brand identity to enhance market positioning.
2. Creates distinctive and innovative brand elements that differentiate the brand.
3. Integrates brand identity with overall business strategy for long-term growth.
