Brand Management
(การบริหารแบรนด์)
Definition
Brand Management (การบริหารแบรนด์) Hard Skill
Brand management involves developing and maintaining a brand’s image, positioning, and reputation to create strong customer loyalty and market presence.
Expertise Level
Level 1
Basic
1. Understands basic brand concepts and terminology.
2. Assists in monitoring brand consistency across simple materials.
3. Supports marketing activities related to the brand.
Level 2
Intermediate
1. Manages brand positioning and messaging across multiple channels.
2. Analyzes market trends and competitor branding strategies.
3. Coordinates brand-related campaigns to enhance brand awareness.
Level 3
Advanced
1. Develops and executes comprehensive brand strategies aligned with business goals.
2. Leads brand equity measurement and implements improvements.
3. Drives innovation in brand positioning to differentiate in competitive markets.
