Branding
(การสร้างแบรนด์)
Definition
Branding (การสร้างแบรนด์) Hard Skill
Branding is the process of creating a unique identity and image for a product, service, or company to differentiate it from competitors and build customer loyalty.
Expertise Level
Level 1
Basic
1. Understands the fundamental concepts of branding and its purpose.
2. Can identify basic brand elements like logo, colors, and slogans.
3. Recognizes the importance of consistent messaging.
Level 2
Intermediate
1. Can develop and apply brand guidelines to marketing materials.
2. Analyzes target audience to tailor brand messaging effectively.
3. Supports brand positioning to create differentiation in the market.
Level 3
Advanced
1. Leads strategic brand development aligned with business objectives.
2. Manages brand equity and reputation across multiple channels.
3. Creates innovative branding campaigns that drive customer engagement and loyalty.
