Branding & Identity
(การสร้างแบรนด์และเอกลักษณ์)
Definition
Branding & Identity (การสร้างแบรนด์และเอกลักษณ์) Hard Skill
Branding & Identity involves creating and managing a distinctive image and personality for a product, service, or organization to establish a strong market presence and connect effectively with the target audience.
Expertise Level
Level 1
Basic
1. Understands fundamental concepts of branding and identity.
2. Recognizes the importance of consistent visual elements such as logos and colors.
3. Can assist in implementing existing brand guidelines.
Level 2
Intermediate
1. Can develop brand elements including logos, typography, and color schemes.
2. Applies brand consistency across multiple touchpoints and platforms.
3. Understands target audience to tailor brand messaging effectively.
Level 3
Advanced
1. Leads brand strategy development aligned with business goals.
2. Creates innovative brand identities that differentiate in competitive markets.
3. Manages brand reputation and adapts identity to evolving market trends.
