Business-to-Business (B2B)
(ธุรกิจระหว่างธุรกิจ (B2B))
Definition
Business-to-Business (B2B) (ธุรกิจระหว่างธุรกิจ (B2B)) Hard Skill
Business-to-Business (B2B) refers to commercial transactions and relationships between businesses, involving the exchange of products, services, or information to meet organizational needs and achieve mutual goals.
Expertise Level
Level 1
Basic
1. Understands the concept and basic principles of B2B commerce.
2. Can identify common B2B products and services.
3. Recognizes typical B2B customer and supplier relationships.
Level 2
Intermediate
1. Manages B2B sales processes including negotiation and contract basics.
2. Understands the needs and decision-making processes of business clients.
3. Utilizes B2B marketing strategies and communication effectively.
Level 3
Advanced
1. Develops and implements complex B2B strategies for growth and partnership.
2. Leads negotiations and manages large-scale contracts effectively.
3. Analyzes market trends and customer data to optimize B2B relationships.
Ministry of Higher Education
Science, Research and Innovation
Call Center 1313
328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.
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