Competitive Analysis
(การวิเคราะห์การแข่งขัน)
Definition
Competitive Analysis (การวิเคราะห์การแข่งขัน) Soft Skill
The ability to systematically evaluate competitors' strengths and weaknesses to inform strategic decision-making and improve business positioning.
Expertise Level
Level 1
Basic
1. Understands the concept of competitive analysis.
2. Can identify primary competitors in the market.
3. Recognizes basic competitor products and services.
Level 2
Intermediate
1. Conducts detailed comparison of competitors’ offerings and strategies.
2. Analyzes competitor strengths and weaknesses effectively.
3. Uses data to assess market positioning and trends.
Level 3
Advanced
1. Develops comprehensive competitive intelligence reports to guide strategic planning.
2. Anticipates competitor moves and market changes.
3. Integrates competitive analysis into long-term business strategy.
