Competitive Intelligence
(สติปัญญาทางการแข่งขัน)
Definition
Competitive Intelligence (สติปัญญาทางการแข่งขัน) Hard Skill
Competitive Intelligence is the process of gathering, analyzing, and using information about competitors, market trends, and industry developments to support strategic business decisions and maintain a competitive advantage.
Expertise Level
Level 1
Basic
1. Understands the purpose and basic concepts of competitive intelligence.
2. Can collect basic information about competitors from public sources.
3. Recognizes key market players and their products or services.
Level 2
Intermediate
1. Analyzes competitor data to identify strengths, weaknesses, opportunities, and threats (SWOT).
2. Uses multiple sources to gather relevant market intelligence.
3. Supports decision-making by providing actionable competitor insights.
Level 3
Advanced
1. Develops strategic intelligence reports that influence organizational strategy.
2. Anticipates competitor moves and market shifts through trend analysis.
3. Integrates competitive intelligence with business planning to gain sustainable advantage.
