Concept Generation
(การสร้างแนวคิด)
Definition
Concept Generation (การสร้างแนวคิด) Soft Skill
The ability to create, develop, and communicate new ideas or concepts to solve problems, improve processes, or innovate products and services.
Expertise Level
Level 1
Basic
1. Can generate simple and clear ideas based on given information.
2. Participates in brainstorming sessions and shares initial thoughts.
3. Understands the importance of creativity in problem-solving.
Level 2
Intermediate
1. Develops multiple creative concepts addressing specific challenges.
2. Combines different ideas to produce innovative solutions.
3. Effectively communicates concepts to team members for feedback.
Level 3
Advanced
1. Leads the generation of innovative and strategic concepts impacting broader goals.
2. Integrates market trends and user insights into concept development.
3. Presents and justifies complex ideas persuasively to stakeholders.
Ministry of Higher Education
Science, Research and Innovation
Call Center 1313
328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.
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