Content Marketing
(การตลาดเนื้อหา)
Definition
Content Marketing (การตลาดเนื้อหา) Hard Skill
Content Marketing is the strategic approach of creating and distributing valuable, relevant, and consistent content to attract and engage a target audience, ultimately driving profitable customer action.
Expertise Level
Level 1
Basic
1. Understands the fundamentals of content marketing and its purpose.
2. Can create basic content such as blog posts, social media updates, or simple videos.
3. Familiar with different content formats and basic audience targeting.
Level 2
Intermediate
1. Develops content strategies aligned with marketing goals.
2. Analyzes audience insights to tailor relevant content.
3. Uses SEO techniques to optimize content visibility.
4. Coordinates with other marketing channels for integrated campaigns.
Level 3
Advanced
1. Leads the creation of complex, multi-channel content marketing campaigns.
2. Utilizes data analytics to measure content performance and refine strategy.
3. Innovates with new content formats and emerging platforms.
4. Drives brand awareness and customer loyalty through strategic storytelling.
