Content Strategy
(กลยุทธ์เนื้อหา)
Definition
Content Strategy (กลยุทธ์เนื้อหา) Soft Skill
Content Strategy is the planning, development, and management of content—written, visual, or multimedia—to effectively communicate a message and achieve business objectives.
Expertise Level
Level 1
Basic
1. Understands the purpose and types of content used in communication.
2. Can follow established content guidelines and formats.
3. Recognizes the importance of aligning content with target audience needs.
Level 2
Intermediate
1. Can develop content plans that support overall marketing or communication goals.
2. Analyzes audience insights to tailor content effectively.
3. Coordinates with teams to ensure consistent messaging across channels.
Level 3
Advanced
1. Leads the creation and execution of comprehensive content strategies aligned with business objectives.
2. Utilizes data analytics and market trends to continuously optimize content performance.
3. Innovates content approaches to engage diverse and evolving audiences effectively.
