Copywriting
(การเขียนคำโฆษณา)
Definition
Copywriting (การเขียนคำโฆษณา) Soft Skill
The skill of crafting persuasive and engaging written content aimed at promoting products, services, or ideas to a specific audience.
Expertise Level
Level 1
Basic
1. Understands basic principles of persuasive writing.
2. Can write clear and simple promotional messages.
3. Familiar with common formats like slogans and short ads.
Level 2
Intermediate
1. Creates engaging copy tailored to target audiences.
2. Uses storytelling and emotional appeal effectively.
3. Applies SEO keywords and adapts tone for different channels.
Level 3
Advanced
1. Develops comprehensive copy strategies for multi-channel campaigns.
2. Writes compelling content that drives conversions and brand loyalty.
3. Analyzes audience behavior and optimizes copy based on data insights.
