Corporate Blogging

(การเขียนบล็อกองค์กร)

Definition

Corporate Blogging (การเขียนบล็อกองค์กร) Hard Skill

The skill of creating and managing blog content that effectively communicates a company's brand, values, and messages to its target audience, enhancing engagement and reputation.

Expertise Level

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Level 1

Basic

1. Can write clear and simple blog posts related to the company’s products or services.

2. Understands basic blogging platforms and how to publish posts.

3. Follows company guidelines for tone and brand voice.

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Level 2

Intermediate

1. Creates engaging and informative blog content tailored to the target audience.

2. Utilizes SEO best practices to increase blog visibility.

3. Collaborates with marketing and communication teams to align content strategy.

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Level 3

Advanced

1. Develops comprehensive corporate blogging strategies that drive brand awareness and customer engagement.

2. Analyzes blog performance data to optimize content and user engagement.

3. Leads content initiatives that integrate corporate storytelling with business objectives.

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328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.

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