Corporate Communications
(การสื่อสารองค์กร)
Definition
Corporate Communications (การสื่อสารองค์กร) Soft Skill
Corporate Communications refers to the strategic management of communication processes within and outside an organization to build a positive reputation, convey key messages, and support business objectives.
Expertise Level
Level 1
Basic
1. Understands the basic principles of corporate communication.
2. Can deliver clear and concise messages in routine situations.
3. Recognizes key audiences and simple communication channels.
Level 2
Intermediate
1. Develops communication materials aligned with organizational goals.
2. Manages communication with multiple stakeholders effectively.
3. Handles internal and external messaging with attention to tone and consistency.
Level 3
Advanced
1. Leads strategic communication planning and crisis communication efforts.
2. Shapes corporate reputation through integrated messaging across platforms.
3. Advises senior leadership on communication strategies and stakeholder engagement.
