Corporate Identity
(เอกลักษณ์องค์กร)
Definition
Corporate Identity (เอกลักษณ์องค์กร) Hard Skill
Corporate Identity refers to the visual and conceptual representation of a company's brand and values, including logos, design, messaging, and overall image used to distinguish the organization in the marketplace.
Expertise Level
Level 1
Basic
1. Understands the basic elements of corporate identity such as logos and color schemes.
2. Can recognize and describe an organization’s visual branding components.
3. Is familiar with the purpose and importance of corporate identity.
Level 2
Intermediate
1. Can apply corporate identity guidelines consistently across various media.
2. Understands how corporate identity supports brand recognition and company values.
3. Able to participate in creating or adapting visual materials according to identity standards.
Level 3
Advanced
1. Leads the development and management of comprehensive corporate identity systems.
2. Integrates corporate identity deeply into brand strategy and organizational culture.
3. Can evaluate and innovate corporate identity elements to strengthen brand positioning.
