Creative Merchandising
(การจัดการค้าปลีกเชิงสร้างสรรค์)
Definition
Creative Merchandising (การจัดการค้าปลีกเชิงสร้างสรรค์) Soft Skill
The ability to design and implement innovative product displays and promotions that attract customers and enhance the shopping experience.
Expertise Level
Level 1
Basic
1. Understands basic principles of product placement and display.
2. Assists in setting up simple merchandise presentations.
3. Recognizes the importance of visual appeal in merchandising.
Level 2
Intermediate
1. Develops creative display concepts tailored to target customers.
2. Coordinates promotions and visual merchandising strategies.
3. Analyzes customer behavior to optimize product placement.
Level 3
Advanced
1. Leads the design and execution of innovative merchandising campaigns.
2. Integrates market trends and brand identity into merchandising strategies.
3. Measures and evaluates the impact of merchandising on sales and customer engagement.
