Destination Marketing
(การตลาดปลายทางท่องเที่ยว)
Definition
Destination Marketing (การตลาดปลายทางท่องเที่ยว) Hard Skill
Destination Marketing involves promoting a specific location to attract tourists by highlighting its unique attractions, experiences, and cultural offerings to boost local tourism and economic growth.
Expertise Level
Level 1
Basic
1. Understands the basic concepts of destination marketing.
2. Can identify key tourist attractions and local features.
3. Familiar with basic promotional tools and channels.
Level 2
Intermediate
1. Develops targeted marketing campaigns to attract specific tourist segments.
2. Analyzes tourist data and feedback to improve marketing strategies.
3. Collaborates with local stakeholders to enhance destination appeal.
Level 3
Advanced
1. Leads comprehensive destination marketing plans integrating branding, digital media, and partnerships.
2. Evaluates the economic impact of marketing initiatives and optimizes resource allocation.
3. Innovates strategies to differentiate the destination in a competitive market globally.
