Digital Copywriting
(การเขียนคำโฆษณาดิจิทัล)
Definition
Digital Copywriting (การเขียนคำโฆษณาดิจิทัล) Soft Skill
The skill of creating clear, engaging, and persuasive written content tailored for digital platforms to effectively communicate messages and drive audience action.
Expertise Level
Level 1
Basic
1. Understands basic principles of writing for digital media.
2. Can create simple, clear, and concise text for online content.
3. Familiar with common digital copy formats like social media posts and emails.
Level 2
Intermediate
1. Creates engaging and targeted content that aligns with brand voice.
2. Applies SEO basics to optimize digital copy for search engines.
3. Adapts tone and style effectively for different digital platforms and audiences.
Level 3
Advanced
1. Develops strategic digital copywriting campaigns to drive conversions and engagement.
2. Integrates data insights and user behavior analysis to tailor compelling messages.
3. Collaborates with marketing teams to create cohesive multichannel digital content strategies.
