Digital Marketing
(การตลาดดิจิทัล)
Definition
Digital Marketing (การตลาดดิจิทัล) Hard Skill
The practice of promoting products or services using digital channels, strategies, and technologies to reach and engage target audiences effectively.
Expertise Level
Level 1
Basic
1. Understands fundamental digital marketing concepts and channels.
2. Can use basic tools such as social media platforms for promotion.
3. Able to create simple digital content for marketing purposes.
Level 2
Intermediate
1. Can develop and execute digital marketing campaigns across multiple platforms.
2. Uses analytics tools to monitor and optimize campaign performance.
3. Understands SEO, SEM, email marketing, and basic paid advertising.
Level 3
Advanced
1. Designs integrated digital marketing strategies aligned with business goals.
2. Leverages advanced data analytics and customer insights for targeted campaigns.
3. Manages large-scale paid media budgets and optimizes ROI effectively.
