Digital Marketing Communications
(การสื่อสารการตลาดดิจิทัล)
Definition
Digital Marketing Communications (การสื่อสารการตลาดดิจิทัล) Soft Skill
The ability to effectively communicate marketing messages through digital channels, engaging target audiences and promoting products or services using various online tools and platforms.
Expertise Level
Level 1
Basic
1. Understands fundamental concepts of digital marketing and communication channels.
2. Can create simple content for social media or email campaigns.
3. Familiar with basic digital marketing tools and platforms.
Level 2
Intermediate
1. Can develop targeted digital marketing messages tailored to specific audiences.
2. Uses analytics to measure the effectiveness of communication campaigns.
3. Integrates multiple digital channels to create cohesive marketing strategies.
Level 3
Advanced
1. Leads the design and execution of complex digital marketing communication strategies.
2. Utilizes advanced tools and techniques for audience segmentation and personalized messaging.
3. Evaluates trends and innovations to optimize communication effectiveness and ROI.
