Digital Marketing Media
(สื่อการตลาดดิจิทัล)
Definition
Digital Marketing Media (สื่อการตลาดดิจิทัล) Hard Skill
The use of digital platforms and tools to promote products or services, engage audiences, and drive business growth through targeted online strategies.
Expertise Level
Level 1
Basic
1. Understands basic digital marketing channels such as social media and email.
2. Can create simple promotional content for digital platforms.
3. Familiar with basic metrics like likes, shares, and reach.
Level 2
Intermediate
1. Can plan and execute targeted digital campaigns across multiple channels.
2. Analyzes campaign performance using tools like Google Analytics and platform insights.
3. Optimizes content and advertising based on audience data and feedback.
Level 3
Advanced
1. Develops integrated digital marketing strategies aligned with overall business goals.
2. Leverages advanced techniques such as SEO, SEM, programmatic ads, and marketing automation.
3. Leads data-driven decision making and continuously innovates digital media approaches.
