Digital Strategy
(กลยุทธ์ดิจิทัล)
Definition
Digital Strategy (กลยุทธ์ดิจิทัล) Soft Skill
Digital strategy involves planning and implementing digital initiatives to achieve business goals by leveraging technology, data, and innovative tools.
Expertise Level
Level 1
Basic
1. Understands core digital tools and platforms.
2. Recognizes the importance of digital presence in business.
3. Can assist in simple digital marketing or online activities.
Level 2
Intermediate
1. Develops and executes digital initiatives aligned with business objectives.
2. Analyzes digital metrics to optimize performance.
3. Integrates multiple digital channels to support marketing and sales.
Level 3
Advanced
1. Leads comprehensive digital strategy development and innovation.
2. Utilizes advanced data analytics and emerging technologies for competitive advantage.
3. Aligns digital transformation initiatives with overall organizational strategy.
