Display Advertising
(การโฆษณาแบบแสดงผล)
Definition
Display Advertising (การโฆษณาแบบแสดงผล) Hard Skill
Display advertising is the practice of promoting products or services through visually engaging banner ads, images, and videos on websites, apps, and social media platforms to attract and engage target audiences.
Expertise Level
Level 1
Basic
1. Understands the basic concepts of display advertising and common ad formats.
2. Can set up simple banner ads using standard templates.
3. Familiar with basic metrics like impressions and click-through rates.
Level 2
Intermediate
1. Can design and optimize display ad campaigns across multiple platforms.
2. Understands targeting techniques, such as audience segmentation and retargeting.
3. Analyzes campaign performance data to improve ROI.
Level 3
Advanced
1. Develops strategic display advertising plans aligned with overall marketing goals.
2. Utilizes advanced programmatic advertising tools and techniques.
3. Leverages deep data insights and A/B testing to maximize campaign effectiveness.
