DoubleClick
(ดับเบิลคลิก)
Definition
DoubleClick (ดับเบิลคลิก) Tool
DoubleClick is a digital advertising platform by Google that enables advertisers to manage, serve, and measure online ad campaigns across multiple channels and devices.
Expertise Level
Level 1
Basic
1. Understands the basic functions of DoubleClick platform.
2. Can navigate the interface to set up simple ad campaigns.
3. Familiar with basic ad formats and placements.
Level 2
Intermediate
1. Can create, optimize, and monitor multiple ad campaigns.
2. Understands audience targeting options and applies segmentation.
3. Analyzes basic campaign performance metrics to improve results.
Level 3
Advanced
1. Manages complex, multi-channel campaigns with advanced targeting and bidding strategies.
2. Integrates DoubleClick data with other marketing platforms for comprehensive analysis.
3. Uses advanced reporting tools and attribution models to optimize campaign ROI.
