Facebook Ads
(โฆษณาเฟซบุ๊ก)
Definition
Facebook Ads (โฆษณาเฟซบุ๊ก) Tool
Facebook Ads is the skill of creating, managing, and optimizing paid advertising campaigns on Facebook's platform to reach targeted audiences and achieve marketing objectives effectively.
Expertise Level
Level 1
Basic
1. Understands the Facebook Ads Manager interface.
2. Can create simple ad campaigns using basic targeting options.
3. Familiar with common ad formats such as image and video ads.
Level 2
Intermediate
1. Can optimize campaigns by adjusting targeting, budgets, and bidding strategies.
2. Uses Facebook Pixel to track conversions and measure ad performance.
3. Analyzes ad metrics to improve reach and engagement.
Level 3
Advanced
1. Designs complex multi-objective campaigns with advanced audience segmentation.
2. Utilizes A/B testing and automation tools to maximize ROI.
3. Integrates Facebook Ads with other marketing channels and analytics platforms for strategic decision-making.
