Facebook Marketing
(การตลาดบน Facebook)
Definition
Facebook Marketing (การตลาดบน Facebook) Hard Skill
The process of using Facebook's platform and tools to promote products, services, or brands by engaging target audiences through content, advertisements, and community interaction.
Expertise Level
Level 1
Basic
1. Understands the basic features of Facebook business pages.
2. Can create and publish posts with engaging content.
3. Familiar with Facebook’s audience targeting basics.
Level 2
Intermediate
1. Can create and manage Facebook ad campaigns effectively.
2. Utilizes Facebook Insights to analyze page and ad performance.
3. Understands different ad formats and budget optimization.
Level 3
Advanced
1. Designs complex, multi-channel Facebook marketing strategies aligned with business goals.
2. Analyzes and interprets advanced metrics to optimize campaigns for ROI.
3. Leverages retargeting and custom audience strategies for increased conversions.
