Fast-Moving Consumer Goods (FMCG)
(สินค้าอุปโภคบริโภคที่เคลื่อนไหวรวดเร็ว)
Definition
Fast-Moving Consumer Goods (FMCG) (สินค้าอุปโภคบริโภคที่เคลื่อนไหวรวดเร็ว) Hard Skill
Knowledge and skills related to managing, marketing, and distributing fast-moving consumer goods, which are products sold quickly at relatively low cost and demand efficient supply chain and sales strategies.
Expertise Level
Level 1
Basic
1. Understands the basic characteristics and categories of FMCG products.
2. Is aware of common sales channels for FMCG products.
3. Knows the importance of fast turnover and inventory management.
Level 2
Intermediate
1. Can analyze FMCG market trends and consumer behavior.
2. Manages supply chain processes to ensure product availability.
3. Implements effective promotional and marketing strategies for FMCG products.
Level 3
Advanced
1. Leads strategic planning for FMCG product launches and portfolio management.
2. Optimizes supply chain and distribution networks to maximize efficiency and reduce costs.
3. Drives innovation and adapts to changing consumer demands and market dynamics.
