Go-to-Market Strategy
(กลยุทธ์การเข้าสู่ตลาด)
Definition
Go-to-Market Strategy (กลยุทธ์การเข้าสู่ตลาด) Soft Skill
The process of planning and executing the launch of a product or service to the market, ensuring alignment of sales, marketing, and distribution channels to achieve business objectives.
Expertise Level
Level 1
Basic
1. Understands the fundamental concept of go-to-market strategy.
2. Recognizes key components like target customers and sales channels.
3. Assists in basic market research and competitor analysis.
Level 2
Intermediate
1. Develops go-to-market plans for specific products or services.
2. Coordinates marketing and sales activities for market launch.
3. Analyzes market feedback to optimize strategy execution.
Level 3
Advanced
1. Leads the design and implementation of comprehensive go-to-market strategies.
2. Aligns cross-functional teams to achieve optimal market penetration and revenue growth.
3. Evaluates market trends and competitive landscape to anticipate challenges and opportunities.
