Google Analytics
(กูเกิลแอนาลิติกส์)
Definition
Google Analytics (กูเกิลแอนาลิติกส์) Tool
Google Analytics is a web analytics tool used to track and report website traffic, user behavior, and marketing effectiveness to optimize online performance.
Expertise Level
Level 1
Basic
1. Can navigate the Google Analytics interface and understand basic terminology.
2. Able to view standard reports such as audience, acquisition, and behavior.
3. Understands metrics like sessions, users, and pageviews.
Level 2
Intermediate
1. Can create custom reports and dashboards to track specific goals.
2. Understands and applies segmentation to analyze user groups.
3. Able to set up and interpret event tracking and conversion goals.
Level 3
Advanced
1. Can integrate Google Analytics with other marketing tools and platforms.
2. Able to perform advanced data analysis using filters, segments, and attribution models.
3. Uses insights from analytics to drive strategic marketing decisions and website optimization.
