Google Tag Manager
(กูเกิล แท็ก เมเนเจอร์)
Definition
Google Tag Manager (กูเกิล แท็ก เมเนเจอร์) Tool
Google Tag Manager is a tag management system that allows users to easily add, update, and manage marketing and analytics tags on websites or mobile apps without needing to modify the code directly.
Expertise Level
Level 1
Basic
1. Understands the purpose of Google Tag Manager and its basic interface.
2. Can create and publish simple tags using built-in tag templates.
3. Able to set up basic triggers such as page views.
Level 2
Intermediate
1. Configures more complex tags including custom HTML and event tracking.
2. Sets up variables and advanced triggers for user interactions.
3. Able to debug and troubleshoot tag firing using built-in preview mode.
Level 3
Advanced
1. Designs and implements comprehensive tracking strategies across multiple platforms.
2. Integrates Google Tag Manager with other marketing and analytics tools effectively.
3. Optimizes tag management for performance and data accuracy, ensuring compliance with privacy regulations.
