Growth Marketing
(การตลาดเพื่อการเติบโต)
Definition
Growth Marketing (การตลาดเพื่อการเติบโต) Soft Skill
Growth Marketing is a data-driven approach focused on acquiring, engaging, and retaining customers through continuous experimentation and optimization across marketing channels to drive sustainable business growth.
Expertise Level
Level 1
Basic
1. Understands basic marketing concepts and customer acquisition methods.
2. Familiar with key marketing channels such as social media and email.
3. Can analyze basic marketing metrics to evaluate campaign performance.
Level 2
Intermediate
1. Designs and executes marketing campaigns with measurable growth objectives.
2. Utilizes data analysis to optimize marketing strategies and customer funnels.
3. Applies A/B testing to improve marketing performance and engagement.
Level 3
Advanced
1. Develops integrated growth strategies combining multiple channels and data insights.
2. Leads cross-functional teams to implement scalable growth initiatives.
3. Expert in leveraging advanced analytics, marketing automation, and customer segmentation to drive long-term growth.
