Inbound Lead Generation
(การสร้างโอกาสทางการตลาดขาเข้า)
Definition
Inbound Lead Generation (การสร้างโอกาสทางการตลาดขาเข้า) Soft Skill
The process of attracting and converting potential customers through content and interactions that draw them naturally toward a business or product.
Expertise Level
Level 1
Basic
1. Understands the concept of inbound marketing and lead generation.
2. Can identify basic channels used for inbound lead generation such as social media and blogs.
3. Assists in creating content to attract potential customers.
Level 2
Intermediate
1. Develops and implements inbound strategies to attract qualified leads.
2. Uses analytics tools to measure lead generation effectiveness.
3. Creates targeted content and optimizes landing pages for conversion.
Level 3
Advanced
1. Designs comprehensive inbound lead generation campaigns integrating multiple channels.
2. Leverages automation tools to nurture leads through the sales funnel efficiently.
3. Analyzes and refines strategies continuously to maximize lead quality and conversion rates.
