Influencer Marketing
(การตลาดผ่านผู้มีอิทธิพล)
Definition
Influencer Marketing (การตลาดผ่านผู้มีอิทธิพล) Hard Skill
The strategic approach of leveraging influential individuals to promote products, services, or brands to targeted audiences, enhancing brand awareness and engagement.
Expertise Level
Level 1
Basic
1. Understands the concept and importance of influencer marketing.
2. Can identify popular influencers relevant to a given niche or audience.
3. Assists in basic influencer communication and content sharing.
Level 2
Intermediate
1. Develops and manages influencer marketing campaigns.
2. Builds relationships with influencers to align brand messaging.
3. Monitors influencer content performance and engagement metrics.
Level 3
Advanced
1. Designs comprehensive influencer marketing strategies to drive business goals.
2. Leverages data analytics to optimize influencer partnerships and ROI.
3. Leads negotiation and collaboration with key influencers and agencies for maximum impact.
