Integrated Marketing
(การตลาดแบบบูรณาการ)
Definition
Integrated Marketing (การตลาดแบบบูรณาการ) Hard Skill
Integrated Marketing is the strategic coordination and management of diverse marketing channels and messages to provide a consistent and seamless experience for customers, enhancing brand awareness and driving business growth.
Expertise Level
Level 1
Basic
1. Understands the concept of integrated marketing.
2. Can identify basic marketing channels and their purposes.
3. Supports marketing activities to ensure message consistency.
Level 2
Intermediate
1. Coordinates multiple marketing channels to deliver a unified message.
2. Analyzes customer touchpoints to improve marketing impact.
3. Collaborates with cross-functional teams to align marketing efforts.
Level 3
Advanced
1. Designs and implements comprehensive integrated marketing strategies.
2. Leverages data and insights to optimize cross-channel campaigns.
3. Leads cross-departmental initiatives to maximize brand consistency and market reach.
