Interactive Advertising
(โฆษณาเชิงโต้ตอบ)
Definition
Interactive Advertising (โฆษณาเชิงโต้ตอบ) Hard Skill
Interactive advertising involves creating and delivering marketing messages that actively engage consumers through interactive digital media, encouraging participation and two-way communication.
Expertise Level
Level 1
Basic
1. Understands basic concepts of interactive advertising and its platforms.
2. Can create simple interactive ads using standard tools.
3. Recognizes the importance of audience engagement.
Level 2
Intermediate
1. Designs interactive campaigns incorporating multimedia elements.
2. Analyzes user interactions to adjust advertising strategies.
3. Applies targeting techniques to enhance ad relevance.
Level 3
Advanced
1. Develops complex, personalized interactive advertising integrating data analytics and AI.
2. Optimizes campaigns based on user behavior insights and ROI metrics.
3. Leads cross-functional teams to innovate and implement cutting-edge interactive ad solutions.
