Interactive Marketing
(การตลาดเชิงโต้ตอบ)
Definition
Interactive Marketing (การตลาดเชิงโต้ตอบ) Hard Skill
Interactive Marketing is a strategy that engages customers through two-way communication, enabling personalized and dynamic interaction to enhance customer experience and brand loyalty.
Expertise Level
Level 1
Basic
1. Understands the basic concepts of interactive marketing.
2. Can use simple tools for customer engagement, such as emails or social media posts.
3. Recognizes the importance of two-way communication with customers.
Level 2
Intermediate
1. Designs and implements interactive marketing campaigns using multiple channels.
2. Analyzes customer data to tailor messages and improve engagement.
3. Manages feedback loops and responds effectively to customer interactions.
Level 3
Advanced
1. Leverages advanced technologies such as AI and automation to create personalized interactive experiences.
2. Develops strategic plans integrating cross-channel interactive marketing to maximize ROI.
3. Measures, optimizes, and innovates interactive marketing tactics based on data-driven insights.
