International Marketing

(การตลาดระหว่างประเทศ)

Definition

International Marketing (การตลาดระหว่างประเทศ) Hard Skill

The practice of promoting and selling products or services across international borders, involving an understanding of global markets, cultural differences, and international regulations.

Expertise Level

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Level 1

Basic

1. Understands basic concepts of marketing and international trade.

2. Can identify key international markets and target audiences.

3. Aware of cultural differences affecting marketing strategies.

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Level 2

Intermediate

1. Develops marketing plans tailored for different international markets.

2. Analyzes competitors and market trends across countries.

3. Applies knowledge of international regulations and compliance in marketing activities.

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Level 3

Advanced

1. Leads global marketing campaigns integrating multi-cultural insights.

2. Formulates strategies to enter and expand in complex international markets.

3. Manages cross-border partnerships and adapts marketing approaches based on geopolitical and economic factors.

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Ministry of Higher Education

Science, Research and Innovation

Call Center 1313

328 Si Ayutthaya Rd., Thung Phaya Thai, Ratchathewi, Bangkok 10400 Tel. 02-610-5200 Fax. 02-354-5524.

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