Keyword Advertising
(การโฆษณาด้วยคำหลัก)
Definition
Keyword Advertising (การโฆษณาด้วยคำหลัก) Hard Skill
Keyword Advertising is a digital marketing strategy that involves bidding on specific words or phrases to display ads in search engine results or other platforms, aiming to attract targeted traffic and increase conversions.
Expertise Level
Level 1
Basic
1. Understands the concept of keyword advertising and its purpose.
2. Can identify basic keywords relevant to a product or service.
3. Familiar with setting up simple keyword ad campaigns using common platforms.
Level 2
Intermediate
1. Can conduct keyword research using various tools to find effective keywords.
2. Able to optimize keyword bids to improve ad performance and budget management.
3. Understands quality score factors and can adjust ads to improve ranking.
Level 3
Advanced
1. Designs and manages comprehensive keyword advertising strategies across multiple platforms.
2. Analyzes campaign data deeply to refine keyword targeting and improve ROI.
3. Implements advanced techniques such as negative keywords, A/B testing, and bid automation.
