Keyword Research
(การวิจัยคำสำคัญ)
Definition
Keyword Research (การวิจัยคำสำคัญ) Hard Skill
The process of identifying and analyzing search terms that people enter into search engines to optimize content and improve search engine rankings.
Expertise Level
Level 1
Basic
1. Understands the purpose and importance of keyword research.
2. Can use simple tools to find basic keywords relevant to a topic.
3. Able to differentiate between short-tail and long-tail keywords.
Level 2
Intermediate
1. Can perform competitive keyword analysis to identify opportunities.
2. Uses advanced tools to analyze keyword search volume, difficulty, and trends.
3. Integrates keyword data into content strategy effectively.
Level 3
Advanced
1. Can develop comprehensive keyword strategies aligned with business goals.
2. Analyzes user intent and semantic relevance for keyword targeting.
3. Continuously monitors and adjusts keyword strategies based on performance data.
