Landing Pages
(หน้าแลนดิ้งเพจ)
Definition
Landing Pages (หน้าแลนดิ้งเพจ) Hard Skill
Landing Pages are standalone web pages created specifically for marketing or advertising campaigns, designed to capture visitor information and drive conversions by focusing on a clear call-to-action.
Expertise Level
Level 1
Basic
1. Understands the purpose and basic components of a landing page.
2. Can create a simple landing page using templates or basic website builders.
3. Knows how to add a clear call-to-action (CTA) on the page.
Level 2
Intermediate
1. Able to design and customize landing pages to align with specific marketing goals.
2. Uses analytics tools to track visitor behavior and conversion rates.
3. Implements A/B testing for optimizing page elements like headlines and CTAs.
Level 3
Advanced
1. Develops advanced, highly optimized landing pages using coding and design best practices.
2. Integrates landing pages seamlessly with CRM and marketing automation platforms.
3. Leverages data-driven insights to continuously improve conversion performance and user experience.
