Lead Generation
(การสร้างโอกาสทางธุรกิจ)
Definition
Lead Generation (การสร้างโอกาสทางธุรกิจ) Hard Skill
The process of identifying and cultivating potential customers or clients for a business's products or services to initiate sales opportunities.
Expertise Level
Level 1
Basic
1. Can identify basic sources of potential leads.
2. Understands the importance of lead generation in sales.
3. Uses simple tools or methods to collect contact information.
Level 2
Intermediate
1. Develops targeted lead generation strategies based on audience segmentation.
2. Utilizes various digital and offline channels to attract potential leads.
3. Qualifies leads to prioritize sales efforts.
Level 3
Advanced
1. Designs and implements comprehensive lead generation campaigns with measurable ROI.
2. Integrates CRM and marketing automation tools to optimize lead nurturing.
3. Analyzes lead data to continuously improve lead quality and conversion rates.
