LinkedIn Advertising
(การโฆษณาบน LinkedIn)
Definition
LinkedIn Advertising (การโฆษณาบน LinkedIn) Tool
The skill of creating, managing, and optimizing advertising campaigns on the LinkedIn platform to effectively reach and engage target professional audiences.
Expertise Level
Level 1
Basic
1. Understands the LinkedIn Ads interface and basic campaign setup.
2. Can create simple sponsored content and text ads.
3. Knows basic targeting options such as location and job title.
Level 2
Intermediate
1. Can manage multiple campaign types including Sponsored InMail and Dynamic Ads.
2. Optimizes campaigns using LinkedIn campaign manager metrics.
3. Segments audience based on professional demographics and interest targeting.
Level 3
Advanced
1. Develops strategic LinkedIn advertising plans aligned with business goals.
2. Uses advanced tools such as LinkedIn Insight Tag and A/B testing to refine campaigns.
3. Analyzes performance data to optimize ROI and guides cross-channel marketing integration.
